About Us

At moritoys we design and manufacture gender neutral toys that are educational and fun. We work closely with child development experts and design specialists to produce quality toys that create a robust learning foundation for all children.  

Meet our team

Gender-neutral toys

We know that children’s interests and skills can be shaped by the toys they play with. Early childhood play experiences can change peoples’ perceptions of gender and influence the choices they make in later life, including their career decisions. Despite this, todays' choice of toys remains highly gendered. 

At moritoys, we believe the role of play should be to introduce children to the widest range of experiences possible. We do this by:

  • designing our toys solely for play and developmental values
  • never describing or classifying our toys by gender 
  • producing inclusive and bias-free designs and illustrations that reflect the world we envision for our children 
  • ensuring that girls and boys are represented equally in all our communication materials 
  • recognising the important parenting roles that mothers and fathers play in their childrens’ lives, and reflect this in our marketing materials

Locally sourced, ethical products

We are passionate about creating toys that make the learning journey accessible and fun for all children. We are also deeply committed to achieving this goal in a socially responsible manner. All our products are made by local producers in Turkey, with a share of proceeds going to support local development. All our suppliers comply with the highest ethical standards and offer fair, safe, and legal working conditions to their employees. We commission annual social compliance audits and verify global certifications to ensure that these high standards are upheld by our supplies.


Environmental commitment

At moritoys we continually work to reduce single-use plastic from all our product packaging. We have successfully eliminated plastic bags from our packaging and have made it our top priority to reduce package sizing and the weight of materials used in our packaging. This reduces our environmental footprint and improves our shipping efficiency. 

Over 80% of our suppliers are located within 200 miles of our warehouse. By sourcing our products and materials locally we not only support the local economy but greatly reduce our greenhouse gas emissions.

Free replacement parts to reduce waste 

We want moritoys products to have a long life. We do not want missing pieces to make any of our toys unplayable. That is why we pledge to replace missing parts for all moritoy products that remain in circulation. Contact us at info@moritoys.com and we'll do our best to make your moritoys playable again.


Our products comply with the highest EU standards. They are tested for EN71 compliance and adhere to the strictest toy safety standards.

Our supporters

We are growing with the support of great organisations and great people!